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THOUGHTS AND IDEAS

Gym Owner’s Guide: How to Sell Apparel to Members – Part 2

 In part 2 of our 3 part series on building and running an apparel program at your gym, we're going to drill down on some of the more intermediate tactics. Today, it is all about marketing. You might be saying...

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Gym Owners: How to Sell Apparel to Members Successfully

In this 3 part blog, I will be sharing strategies and tactics on how to properly start, scale, and sustain a apparel revenue stream in your gym. Today, let's start with beginner tactics that every gym owner should know. Golden...

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The Impact of Apparel on Gym Membership Retention: Why It Matters

3 ways apparel will help with member retention

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Remember Everyone Deployed (R.E.D.) – Join the Call to Action

  In the heart of our community lies a powerful tradition that binds us together, honoring those who serve far from home. This tradition is known as R.E.D. Friday, an acronym that stands for "Remember Everyone Deployed." It's a simple...

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Deciding Between a Template or Custom Design: Smart Guide

Audio: Deciding Between A Template or Custom Design Which sell the most items? Best selling templates or a custom design?  In this post, I'll do my best to go over the honest pros and cons of both to help you...

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Will Every Order Be a Home Run? Here’s What to Expect

We've all been there. That one order you thought would be popular, "everyone will love!", and "this is a home run!"...but it flops. You feel dumb for even suggesting it and you decide you lost you apparel mojo forever.  The...

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